Generation Y (Gen Y), otherwise known as millennials, generally refers to anyone born between 1981 and 1996. Gen Y follows Generation X and precedes Generation Z.
Generation Y was raised with technology as a part of their everyday lives and was the first generation to grow up with the internet. In the workplace, Gen Y thus values innovation and digital integration within workplace processes.
The Gen Y demographic seeks collaboration and workplaces that actively promote open communication and diversity. They are attracted to organisations with strong corporate, social and environmental values. As work-life balance is important to Gen Y, they view personal life and professional commitments with equal importance.
Furthermore, this entrepreneurial generation seeks opportunities for continuous learning. They respond well to feedback and thrive in workplace environments that provide room for growth. It is therefore important for organisations to acknowledge these characteristics in order to attract and retain Gen Y employees.
