In general, anyone who is born after 1997 (sometimes 1996 or 1995, depending on the source) would be identified as Generation Z. With almost one-third of the global population identifying as “Gen Zers”, Generation Z is poised to overtake Millennials as the largest generation on Earth.
Gen Z's experiences and interactions with modern technology has created their own viewpoint, which they bring to the workplace. Gen Z, in contrast to other generations, has never experienced a time without social media, smartphones or the internet. Growing up in a world where technology is always connected and a part of everyday life, they are the first generation of true digital natives.
For Generation Z, seamless digital encounters are now standard. In every part of their lives, they anticipate effectiveness, comfort, and easily navigable user interfaces. Their upbringing with instantaneous access to information and rapid communication has shaped their expectation of efficient procedures and prompt outcomes. As such, they also carry these expectations into the working world.
According to a “Welcome to Generation Z” report by Deloitte, although salary is an important consideration when choosing a profession for all generations, Gen Z values salary less than other generations. When asked to choose between a more fulfilling but lower-paid job and one that is higher paying but less interesting, Gen Z members were almost evenly divided on the matter.
Companies and employers will need to emphasise their efforts to be decent global citizens if they want to win over Generation Z. Furthermore, as deeds speak louder than words, businesses need to show that they are committed to addressing a wider range of societal issues, including hunger, climate change, and sustainability.
